Why withlof?

Every year, 5.2 million kilos of chicory are thrown away due to exposure to light, which makes chicory green and bitter. Our innovative solution makes this waste a thing of the past.

Our chicory flap keeps the chicory in the dark, which keeps it yellow and tasty. The flaps are completely food-safe and can easily be clicked onto existing crates. The more supermarkets join, the more chicory we save. This is how we work together against food waste!



  • Voedeselveilig 🥬

    De kleppen zijn voedselveilig en daardoor geschikt voor in de supermarkt.

  • Duurzaam ♻️

    De kleppen zijn gemaakt van duurzaam materiaal en gaan daardoor extra lang mee!

  • Snelle verzending 📦

    Wanneer het product op voorraad is verzenden wij binnen 1-3 werkdagen met PostNL.


  • Albert Heijn - @albertheijnasten

    From now on our chicory is in the dark thanks to @withlofnl 💪

  • Jumbo - @jumbopolanen

    Our chicory stays fresh even longer! We share our secret with you: from today we cover them with a lid.

  • Coop - @coopheijmans

    New in our fresh produce department! With this lid, the chicory is now in the dark, so it stays fresh longer!


Personalization

We offer the chicory flaps in different styles so that they match the house style of your store or supermarket. For a small edition we also have a universal design. Personalize for your chain? Contact us!


  • Distrifood 🇳🇱

    AH throws away considerably less chicory thanks to flap. Albert Heijn Almere Parkwijk has seen the loss of chicory decrease by 43 percent thanks to a special chicory flap.

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  • Fresh produce

    To improve the shelf life of chicory in the supermarket, the young entrepreneurs of the startup With Lof came up with the idea of the chicory flap.

    read more 
  • Fresh Plaza 🌎

    Less wastage thanks to chicory flap. We must be able to extend chicory's shelf life in the supermarket, thought a group of Dutch students.

    read more 

Over ons

Wij zijn Lisanne, Martijn en Julia. Samen zijn we het bedrijf With Lof begonnen om verspilling van groentes in supermarkten tegen te gaan. Onze focus ligt daarbij op het besparen van witlof!

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